You are a content creator, you have a good number of followers and your content getting a good number of views now you want to monetize your Facebook page. But you don’t know what are the requirements for Facebook page Monetization. If you are facing this issue, you should follow this article to know when you can apply for monetizing your Facebook page.
In this article, we will know all the requirements of Facebook Page Monetization.
Monetization Eligibility for Facebook Page
There are a few different ways to make money from the content you post on Facebook. To be eligible, however, your entire Page and its content must adhere to our rules for monetization. How well you and your Page follow these rules will determine your monetization eligibility.
Rules for monetization
You and your Page need to follow three main sets of rules to be eligible to monetize your content on Facebook:
- Facebook Community Standards:
- These are Facebook’s foundational rules against unsafe content that depicts graphic violence, nudity, and hate speech. In most cases, even non-monetized content must follow Facebook’s Community Standards.
- Partner Monetisation Policies:
- Facebook’s Partner Monetisation Standards are typically applied at the Page level and address the behavior of your Page as a whole, including rules for the content that your Page creates, how that content is shared and how your Page receives and makes online payments.
- Content Monetisation Policies:
- These rules typically apply at the content level. They address the content of each individual video or post that your Page publishes. Facebook’s Content Monetisation Policies include rules against violent, sexual, criminal, graphic, or profane content.
Facebook Monetization Requirments and Criteria
For monetization status, you need to go through some steps.
- First, open Facebook Creator Studio. If you are not logged in, just log in with your Facebook account.
- Now, on the left side click on Monetization.
- In this step, you need to check your Page eligibility for Monetization.
Page eligibility
You need to meet eligibility criteria to use monetization tools, and some tools might have additional requirements. Review which Pages are eligible and apply for access. You’ll receive an email after your application has been reviewed.
- Now go to the right bottom side and scroll down and find In-Stream Ads for On-Demand and click on View Criteria. Here you will see three criteria and indicator boxes.
- Grow Your Audience.
- Create Engaging Content.
- Build Your Video Library.
- Now check those three indicator boxes. If they are green, that means all those criteria are fulfilled, if they are not then fulfill those criteria.
Monetization eligibility checker Indicator
Green: Congratulations! Your Page is ready to earn money.
Yellow: Your Page has a few issues that may be impacting its ability to earn money.
Red: Your Page has serious issues. You cannot use this Page to earn money at this time.
Yellow: Your Page has a few issues that may be impacting its ability to earn money.
Red: Your Page has serious issues. You cannot use this Page to earn money at this time.
- Now click on Close Criteria. Again scroll down and check Fan Subscriptions and Instant Articles. In the end, find In-Stream Ads for Live and click on View Criteria. Here you will see two criteria and indicator boxes.
- Grow Your Audience.
- Broadcast Engaging Content.
- Now check those two indicator boxes. If they are green, that means all those criteria are fulfilled, if they are not then fulfill those criteria.
Those are the requirements for Facebook Monetization. There are some more basic and detailed requirements for monetization.
Before you begin
- You must pass and remain compliant with Facebook’s Partner Monetization Policies.
- You must be at least 18 years old.
- You must live in a country eligible for in-stream ads.
Eligibility Requirements for Video On-Demand
- 10,000 followers.
- 600,000 total minutes viewed in the last 60 days. This can include on-demand, live, or previously live videos. This does not include minutes viewed from crossposted, boosted, or paid watch time.
- The page has at least 5 active videos. Videos can be on-demand or previously live, but this does not include active crossposted videos.
Monetizations Standards and Policies according to Facebook
Partner Monetization Policies
In order for publishers, creators, and third-party providers to utilize monetization tools on Facebook, they must pass and remain compliant with a set of rules called Partner Monetization Policies and Content Monetization Policies.
These rules apply to all Pages, profiles in professional mode, Events, and Groups on Facebook.
Partner Policies
In order to earn money on Facebook, you must:
Create content on an eligible surface
At this time, monetization features are available for public content on Facebook Pages, profiles in professional mode, Events and Groups. Content paid for on Facebook, but consumed on a third-party site, may be eligible for monetization. Facebook profiles outside of professional mode are ineligible for monetization products and features.
Reside in an eligible country
To monetize, you must reside in an eligible country where the product or feature is available. You may lose your ability to monetize if you move to an ineligible location or if Facebook changes product eligibility.
Follow Facebook Community Standards
These rules apply to all posts and interactions on Facebook, including rules against hate speech, calls for violence, sexualized content, and inauthentic behavior. Any content posted by publishers, creators, or third-party providers that violates Facebook Community Standards, including Facebook policies regarding intellectual property, authenticity, and user safety, may cause creators, publishers, or third-party providers to become ineligible or lose their eligibility to monetize.
If you believe your content may have violated our Community Standards, check for a notification. If you believe you may have violated Facebook policies regarding intellectual property, learn more about copyright or trademark infringement.
If you believe your content may have violated our Community Standards, check for a notification. If you believe you may have violated Facebook policies regarding intellectual property, learn more about copyright or trademark infringement.
Follow Facebook Content Monetization Policies
Monetized content must pass an additional level of standards above and beyond Facebook Community Standards. These additional rules are called Content Monetization Policies. These include deeper restrictions on the content itself and the formats in which it is presented.
Share authentic content
Creators, publishers and third-party providers posting content flagged as misinformation and false news may be ineligible or may lose their eligibility to monetize. You can read more about this here. Creators, publishers, and third-party providers sharing clickbait or sensationalism may be ineligible or lose their eligibility to monetize. You can read more about this here. Creators and publishers posting content reported to Facebook as unlawful by an authorized entity may be ineligible or lose their eligibility to monetize.
Share original content
Content creators, publishers, and third-party providers can only monetize content that they created or were involved in the creation of, or that directly features the creator, publisher, or third-party provider. Content that is unoriginal or reproduced without making meaningful enhancements (commentary, parody, creative editing, etc.) cannot be monetized. Affiliate entity content distributed by third-party providers, such as multi-channel networks or social media agencies, may be considered original content.
Monetize authentic engagement
Creators, publishers, and third-party providers can only monetize content consumed by their natural, authentic audience. This means creators, publishers, and third-party providers may not engage in any behavior that boosts or amplifies followers, views, or engagement for the purpose of generating more revenue. This includes manufactured sharing, which is the coordinated distribution of content, often for compensation, and high-volume crossposting. Pages managed by a third-party provider, such as a multi-channel network, are able to share content from affiliate entities, so long as the multi-channel network and affiliate talent, creators, and content providers are not monetizing the same piece of content.
Creators, publishers, and third-party providers may lose the ability to monetize if their audience significantly consists of fake engagement, including, but not limited to, Likes, follows, and views.
Creators, publishers, and third-party providers may lose the ability to monetize if their audience significantly consists of fake engagement, including, but not limited to, Likes, follows, and views.
Follow Facebook Payment Terms
Monetizing creators, publishers, and third-party providers must comply with Facebook’s rules for making and receiving payments.
Follow Facebook Pages, Groups and Events Terms
Content published on a Page must follow Facebook Page-specific Terms, including restrictions on manufactured sharing. Content published in a Group must follow Facebook Groups-specific Terms. Content published in an event must follow Facebook Events-specific Terms.
Develop an established presence
Creators, publishers, and third-party providers must have an authentic, established presence on Facebook. To be eligible for all monetization features means having an established presence for at least 30 days. To gain access to in-stream ads, this also includes maintaining a sufficient follower base, indicated by your Facebook followers, and a minimum number of videos.
Follow Facebook rules for politicians and governments
The following political and government entities are ineligible for monetization:
1. Current elected and appointed government officials.
2. Current political candidates.
3. Political parties.
4. Registered political committees.
5. Government agencies and departments.
Communications that are regulated as political advertising under applicable law are also ineligible for monetization features. However, in the United States, the branded content tool may be used in branded content posts if the paying partner has been authorized to run ads about social issues, elections, or politics.
1. Current elected and appointed government officials.
2. Current political candidates.
3. Political parties.
4. Registered political committees.
5. Government agencies and departments.
Communications that are regulated as political advertising under applicable law are also ineligible for monetization features. However, in the United States, the branded content tool may be used in branded content posts if the paying partner has been authorized to run ads about social issues, elections, or politics.
Only connect to entities that follow Facebook policies
Monetized creators, publishers, and third-party providers, and those that have not been onboarded to a monetization product, may lose the ability to monetize if an entity connected to it has violated these policies.
Content Monetisation Policies
All content on Facebook must comply with Facebook Terms and Community Standards. These are Facebook’s high-level rules against sexual, violent, profane, or hateful content. However, content appropriate for Facebook, in general, is not necessarily appropriate for monetization.
Additional requirements:
- Adhere to Facebook Partner Monetization Policies.
- Have an authentic and established presence.
- Avoid engaging in any fraudulent business activities.
- Produce content that does not violate Facebook Content Monetization Policies.
Prohibited formats
Content presented in the following formats cannot be monetized:
Static videos
Content that contains one static image and little to no motion.
Static image polls
Content is posted for the sole purpose of increasing engagement by asking people to react to questions posed by the content.
Slideshows of images
Content that primarily displays static images played in succession.
Looping videos
Content that loops and displays the same segment multiple times. Looping content can include GIFs and content of varying lengths.
Text montages
Content that primarily displays still or moving images with overlaid text.
Embedded ads
Content that already includes embedded pre-roll, mid-roll, post-roll, or banner ads where Facebook offers ad placements. For example, a video that includes manually inserted mid-roll ads is ineligible for In-Stream Ads.
Prohibited behaviors
The following behaviors cannot monetize:
Engagement bait
Content that incentivizes people to click a link or respond to a post through likes, comments, or shares.
Soliciting engagement
Content that requests compensation in exchange for extreme behavior, such as:
1. Consumption of inedible substances.
2. Showing graphic content.
3. Consumption of drugs, tobacco, or alcohol.
4. Disrobing or other sexual behavior.
1. Consumption of inedible substances.
2. Showing graphic content.
3. Consumption of drugs, tobacco, or alcohol.
4. Disrobing or other sexual behavior.
Restricted Categories
Content that depicts or discusses subjects in the following categories may face reduced or restricted monetization:
Debated social issues
Content may be subject to reduced or disabled monetization if it depicts or discusses the following subjects in a polarizing or inflammatory manner:
1. Race.
2. Gender.
3. National origin.
4. Age.
5. Political affiliation.
6. Ethnicity.
7. Disability.
8. Sexual orientation.
9. Socioeconomic class.
10. Religion.
11. Immigration.
12. Legitimacy of elections.
Facebook defines “debated social issues” as “social issues that provoke debate, such as personal, civil, or political rights”. Content that exploits controversial political or social issues for commercial purposes is always excluded.
1. Race.
2. Gender.
3. National origin.
4. Age.
5. Political affiliation.
6. Ethnicity.
7. Disability.
8. Sexual orientation.
9. Socioeconomic class.
10. Religion.
11. Immigration.
12. Legitimacy of elections.
Facebook defines “debated social issues” as “social issues that provoke debate, such as personal, civil, or political rights”. Content that exploits controversial political or social issues for commercial purposes is always excluded.
Tragedy or conflict
Depictions or discussions of these subjects, either real or fictional, may affect monetization for your content. However, content that depicts or discusses these subjects in an explicitly uplifting manner may still be eligible for monetization.
1. Death.
2. Physical injury.
3. Mental disabilities.
4. Illness.
5. Physical abuse.
6. Sexual abuse.
7. Emotional abuse.
8. Property damage.
Facebook defines “tragedy or conflict” as “physical or emotional distress, such as death, injury, abuse, illness, or destructive events”.
1. Death.
2. Physical injury.
3. Mental disabilities.
4. Illness.
5. Physical abuse.
6. Sexual abuse.
7. Emotional abuse.
8. Property damage.
Facebook defines “tragedy or conflict” as “physical or emotional distress, such as death, injury, abuse, illness, or destructive events”.
Objectionable activity
Content may face reduced or disabled monetization if it displays or discusses substance abuse or criminal behavior. Depictions or discussions of these subjects, either real or fictional, may affect monetization for your content:
1. Substance abuse.
2. Threats.
3. Advocating for harm.
4. Trafficking.
5. Theft.
6. Vandalism.
7. Trespassing.
8. Corruption.
9. Fraud.
10. Bribery.
11. Insider Trading.
12. Embezzlement.
13. Hacking.
14. Copyright Infringement.
15. Judicial proceedings.
Facebook defines “objectionable activity” as “substance use, abuse, or crimes”. Facebook always excludes content that promotes the sale or use of illegal, prescription, or recreational drugs.
1. Substance abuse.
2. Threats.
3. Advocating for harm.
4. Trafficking.
5. Theft.
6. Vandalism.
7. Trespassing.
8. Corruption.
9. Fraud.
10. Bribery.
11. Insider Trading.
12. Embezzlement.
13. Hacking.
14. Copyright Infringement.
15. Judicial proceedings.
Facebook defines “objectionable activity” as “substance use, abuse, or crimes”. Facebook always excludes content that promotes the sale or use of illegal, prescription, or recreational drugs.
Sexual or suggestive activity
Content may face reduced or disabled monetization if it contains sexual subject matter. Depictions or discussions of these subjects, either real or fictional, may affect monetization for your content.
1. Nudity.
2. Sexual activity.
3. Sexual poses.
4. Suggestive dancing.
5. Simulations of sexual activity.
6. Sex objects.
7. Suggestive language.
8. Revealing or absent items of clothing.
Facebook defines “sexual or suggestive” content as “mature sexual or suggestive topics”. Facebook always excludes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
1. Nudity.
2. Sexual activity.
3. Sexual poses.
4. Suggestive dancing.
5. Simulations of sexual activity.
6. Sex objects.
7. Suggestive language.
8. Revealing or absent items of clothing.
Facebook defines “sexual or suggestive” content as “mature sexual or suggestive topics”. Facebook always excludes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Strong language
Content may face reduced or disabled monetization if it contains profane or derogatory language. This language, either spoken, written, or otherwise represented may affect monetization for your content.
1. Profanity.
2. Derogatory words.
3. Sexual words.
4. Innuendos.
5. Crude gestures.
6. Vulgar motions.
Facebook defines “strong language” as “profanity, derogatory words, or vulgar sexual language”. Extremely offensive profanity that is not censored and the use of derogatory words or phrases is always excluded.
1. Profanity.
2. Derogatory words.
3. Sexual words.
4. Innuendos.
5. Crude gestures.
6. Vulgar motions.
Facebook defines “strong language” as “profanity, derogatory words, or vulgar sexual language”. Extremely offensive profanity that is not censored and the use of derogatory words or phrases is always excluded.
Explicit content
Content may not be monetized if it displays or discusses gore or bodily conditions. Depictions of these subjects, either real or fictional, may affect monetization for your content.
1. Wounds
2. Infections
3. Bodily fluids
4. Medical procedures
5. Food processing
6. Extreme body modification
7. Bodily functions
8. Ingesting substances not intended for consumption
9. Ingesting nauseating substances
10. Decay
11. Infestation
Facebook defines “explicit content” as “injury, gore, or bodily functions or conditions”. Facebook always excludes shocking, sensational, disrespectful, or excessively violent content.
1. Wounds
2. Infections
3. Bodily fluids
4. Medical procedures
5. Food processing
6. Extreme body modification
7. Bodily functions
8. Ingesting substances not intended for consumption
9. Ingesting nauseating substances
10. Decay
11. Infestation
Facebook defines “explicit content” as “injury, gore, or bodily functions or conditions”. Facebook always excludes shocking, sensational, disrespectful, or excessively violent content.
Prohibited categories
In addition, the following types of content are ineligible for monetization:
Misinformation
Content that has been rated false by a third-party fact checker.
Misleading medical information
Content that contains medical claims that have been disproven by an expert organization. Including, but not limited to, anti-vaccination claims.
